The Invisible Banking Concept Explained: Why It Matters

Invisible banking transforms the financial services landscape by seamlessly embedding banking processes into users' daily activities. This shift, driven by advanced technologies like AI, IoT, APIs, and cloud computing, makes financial transactions and decision-making nearly imperceptible. Adapting to this trend is essential for banks to stay competitive and relevant.

November 05, 2024
Invisible Banking Concept Explained

What is Invisible Banking?

Invisible banking represents a paradigm shift in which financial services become a natural extension of everyday activities, seamlessly integrated into non-banking contexts. By leveraging cloud services, AI, and IoT, invisible banking enables financial services to operate in the background, freeing users from the need for direct interaction with banking applications.

Core Concepts of Invisible Banking

The core idea of invisible banking is to simplify and streamline financial processes, making them a natural, seamless part of everyday life. The ultimate goal is to reduce the time and actions required for transactions, from the moment of selection to payment.

Core components of invisible banking

Key components of invisible banking include:

  • Embedded Finance: Financial services are integrated into non-financial platforms, enabling users to make purchases or access financial tools without switching contexts or interrupting their primary activity.
  • Frictionless Transactions: Payments occur effortlessly in the background, eliminating the need for manual inputs like logging into apps or entering card details.
  • Contextual Awareness: Invisible banking leverages user behavior and activity data to provide personalized services at the exact moment of need, without requiring proactive engagement.
  • Ubiquitous Access: By utilizing devices such as smartphones and IoT-enabled gadgets, invisible banking ensures that financial services are available everywhere, seamlessly supporting users’ routines.

This concept focuses on reducing complexity and saving time, aligning perfectly with modern consumers' expectations for speed and simplicity in their financial interactions.

Invisible Banking vs. Traditional Online Banking

Invisible banking isn't merely synonymous with online banking, wherein people log into websites and apps and apparently have to access and engage, albeit sometimes passively, to manage their money.  Invisible banking does not require approaching banking services directly —it's a backend existence/transaction that gives people what they want or need at that precise moment with no engagement of a product necessary to reach that conclusion.

Whereas online banking is in-person transactions transitioned to a virtual world, invisible banking almost exists situationally, relying upon AI and machine learning that both tracks and remembers user behavior across platforms rendered through real-time suggestion and efficiencies to what people want or need.

Invisible banking vs. traditional banking

The Technological Foundation of Invisible Banking

The shift toward invisible banking is powered by a suite of advanced technologies that enable seamless integration, personalization, and security:

Open Banking APIs

API is the "connective tissue" that makes invisible banking possible between banks and other fintechs as well as digital engagement. These services allow for interaction between apps and platforms in the background without end-user awareness—which means banking can happen in shopping apps, in ridesharing apps, and more without the consumer even knowing.

For example, APIs in the real world allow banks to share data and services with non-banking institutions securely. Therefore, a retail app can call upon banking APIs to offer customers lines of credit at the point of sale on the checkout screen.

Artificial Intelligence (AI) and Machine Learning (ML)

Artificial Intelligence and Machine Learning are the foundations of invisible banking. They provide the intelligence that banks need to predict and provide financial services preemptively and on demand. Banks rely upon AI and ML to analyze information from consumer spending patterns to larger economic trends. AI can anticipate, for instance, after looking at someone's buying history, that someone may need to save and then transfer funds to a savings account, suggest investing, or even flag a questionable transaction.

Such anticipation is made clearer through machine learning models that change over time based on each person's unique interaction beforehand, reacting afterwards with a tailored, contextual response.

Internet of Things (IoT)

The Internet of Things converts devices into mechanisms. A device accessed often becomes a banking portal; it connects and allows the action to be done without explicit awareness. IoT connects devices to one another and back to the origin; a smart refrigerator, for example, orders more milk when it realizes it's low, or it sees someone ordering or buying milk via another IoT-connected device—their car at the gas station.

For example, ING's FINN-Banking of Things exists within this IoT reality, too. The incentive to use it more—because it can bill on its own—means that a bank has an invisible yet present opportunity for its users to pay for whatever's in situ.

Voice Interfaces and Natural Language Processing (NLP)

Voice interfaces are one method through which invisible banking is made accessible and seamlessly absorbed, all through natural language processing (NLP). Whether it's an Amazon Alexa or Google Assistant at home or a chatbot at one's bank, all one has to do is verbally request, access, transfer funds, see a balance, or inquire about available banking services.

5G Networks

5G Networks 5G delivers supercharged, low-latency access to the unseen world of banking and fulfils the urgent need for continuous financial engagement. 5G's capabilities allow for data-intensive enterprises—in-app instant payment, AR banking promotions, AI-derived forecasting—to run glitch-free and enhance the experience since there are no holdups.

Biometric Verification

Biometric verification is integral to invisible banking, providing seamless and secure financial interactions. Unique biological markers, such as fingerprints, facial recognition, and eye scans, replace traditional methods like passwords, creating a frictionless and secure user experience.

Voice commands and biometrics streamline processes further. Transactions can be authenticated in moments, whether through a fingerprint scan or facial recognition, reducing the time and effort required for daily financial activities. Biometric verification ensures invisible banking meets these expectations without compromising security.

For instance, BBVA's CepBank application employs eye recognition to authenticate its users—which means no passwords or other authentication devices are required.

The future lies in voice commands and biometrics. It saves time and makes the process as convenient as possible. People want to spend less time on purchases. We are moving toward a process that happens as discreetly and quickly as possible.
Jurijs Jefimovs Product Owner of Digital Banking Platform

Cloud-Based Services

The scalability and flexibility demanded by invisible banking come from cloud-based services. Where banks are able to run and store information in a fashion that exceeds the typical in-house at brick-and-mortar locations—access to cloud-based services allows banks the opportunity to access and adjust billions of bytes of information in mere milliseconds with instantaneous results for personalized, ever-changing needs. It's not just a theory; such in-the-moment awareness and efficiencies gained happen nearly in practice. Consider neobanks like Chime and Venmo. Per research from McKinsey, these digital banking options not only save 20% to 25% in operational costs but also provide access to the customer in real time, which means that banks learn more and adjust.

Therefore, in the cloud age, when a customer finishes a transaction in either app, it's nearly at that moment a bank can know what they spent money on and—at that particular time—encourage them to transfer that money into savings.

Examples of Invisible Banking in Action

Invisible banking seamlessly integrates financial processes into daily activities, enabling faster and more intuitive transactions. Here are three key examples:

Smart Store Systems

Smart stores like Amazon Go showcase how invisible banking can streamline the shopping experience. These stores allow customers to pick up items and leave without the need to scan or check out manually. Advanced IoT systems track selected products and automatically charge the user’s account. This approach minimizes the time spent shopping, catering to the growing demand for a faster, more efficient purchase process.

Voice-Activated Transactions

Voice-activated transactions take convenience to the next level by enabling hands-free purchases. With platforms like Amazon Alexa, users can simply state their needs, such as, “Order this for me,” and the system handles the rest if payment information is pre-saved. This technology eliminates the need to reach for a card or device, aligning with the trend of making financial interactions as discreet and quick as possible. It also enhances user experience by reducing friction in everyday transactions.

Short-Term Retail Loans (BNPL)

Short-term retail loans are a prime example of invisible banking, offering instant credit options at the point of sale. Services like BBVA’s Embedded Loans enable customers to access pre-approved credit effortlessly, allowing them to split payments directly during checkout. These solutions rely on advanced algorithms that analyze user income and expenses to deliver tailored credit offers in real time.

Strategic Implications for Banks

The shift toward invisible banking represents a fundamental transformation in how financial institutions operate, demanding a reimagining of traditional business models and strategies. Here's how banks can navigate this evolution:

Focus on Customer Experience Over Short-Term Profitability

The move to invisible banking is not a temporary, transaction-based expectation that offers revenue in the short-term and capitalist, stakeholder-based exploitation of consumers. Invisible banking is the investment of resources today to provide anticipated gains in the future, down the line. Therefore, banks must develop solutions that focus on customer experience in digital banking and foster internal, intrabanking relationships for anticipated transactional lifespan to make banking a more natural part of daily life.

Adopt a Platform-Centric Approach

Invisible banking requires banks to create: 1. A Platform, Cloud-Native and API-First Architecture for Agility. A modern, microservices architecture allows for enhanced scaling and quicker rollout of new features to support increasingly seamless banking activities in more digital domains.

Evolve Business Models for an Integrated Future

Integration is the foundational element of invisible banking, and, to ensure a path forward, there are three overarching strategic choices for the financial services sector as Banking Partners:

  • Platform Providers: Banks can be orchestrators that aggregate a deep roster of services and providers via APIs, yet the bank remains the customer-facing engagement for now.
  • Infrastructure Operators: These potential roles would render traditional banks' regulated banking infrastructure as service providers, allowing for banking functions to be completed by third parties under the radar and a whole new revenue generation opportunity.
  • Service Integrators: Traditional banks could be integration specialists for financial services to third-party, non-financial applications, almost making them experts in their embedded finance capabilities and cross-industry relationships, fostering.

Yet, with any kind of application that would come with so much potential for invisible banking functionalities would come the implementation costs. Yet, so would the benefit. Banks that can transform will have competitive advantages, enhanced customer satisfaction, and additional revenue opportunities.

Conclusion

Invisible banking redefines how we interact with financial services by embedding them seamlessly into everyday life. The goal is clear: reduce the time and effort required for transactions while enhancing the user experience. From smart store systems like Amazon Go to voice-activated purchases and instant credit options, invisible banking makes financial interactions intuitive and effortless.

The future lies in convenience—quick, invisible processes that integrate with daily routines. As technologies like biometrics, voice commands, and advanced payment gateways evolve, invisible banking becomes a standard, transforming the way people manage and access their finances.